79 percent of visitors to a slow e-commerce almost never return due to dissatisfaction.
Engineers at Google have discovered that page load time 0.4 seconds is long enough for visitors to lose interest.
Fortune 100 companies average 5 seconds in page load times for their mobile websites – that’s two seconds faster than the average acceptable standards (7 seconds max).
Every one-second delay in page load time could lead to $1.6 billion in annual losses for online merchants as big as Amazon.